Richard Mulholland
    • Richard kicked off his career as a rock n roll roadie, operating lights for bands such as Iron Maiden and Def Leppard. From there he started SA's largest presentation firm, Missing Link and co-founded 21Tanks, SA's first perspective lab.

      Richard is a highly regarded speaker. When not addressing many of South Africa's top corporations, he guest lectures on courses for The Cape Graduate School of Business (GSB), and the Gordon Institute of Business Science (GIBS).

      As well as blogging on, Richard is a columnist for Longevity and Destiny Man magazines.

      He has a tattoo of your Mum on his left bum cheek...!

    • Rich started and grew Missing Link to be the largest Presentation firm in South Africa. Never one to be satisfied with stagnation, Rich has made use of his advanced years to accomplish a fair amount. He bred again, tattooed his back, owns two houses, and now rides a Vespa (after failing his learner’s…). They grow up so fast… He also co-founded our sister company – 21Tanks!
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Still learning...!

Reclaim yourself, question everything...

It’s an adjective, stupid.

So apparently there’s a job title called “creative”, as in, “I am a creative.” A creative what ass-wipe?

Check the dictionary. The word creative is first and foremost an adjective. You are a creative something.

It may be a creative strategist, or a creative writer, or even a creative CEO. I know a guy in Cape Town called Mathew Neilson, now he’s a creative. He creates. Real things… with his bare hands and tools.


That’s creative.

Just because you’re embarrassed to write your full title…

Creative (person that uses his creativity to win creative awards under the pretence of trying to sell boring products like banking or soap powder).

…doesn’t make you cool – no matter how many ridiculous awards-that-mean-nothing-to-the-actual-job-you-do that you win. It’s not a fucking Oscar. Alas, I’m repeating myself.

Don’t get me wrong though, being creative doesn’t make you not cool either – I’m a creative guy, I just realise though that there’s a noun that follows the adjective – and here’s the kicker, it’s in the noun that the real magic happens. I’d far rather be a creative business owner than a creative *add smug look*, and I bet that Bryce Courtney was far happier when he became a creative (internationally best-selling) writer, than when he was a creative at an ad agency.

Look, I’l be honest, when someone says to me “I’m a creative”, what I hear is, “I’m a self-important twat that really wishes I was (pick appropriate) an author / a rock star / an artist / a film maker.

Stop being that guy. Stop being just another adjective.

Find your noun…!

October 23, 2013 at 10:37 am | 57 comments

57 Responses to “It’s an adjective, stupid.”

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