Richard Mulholland
    • Richard kicked off his career as a rock n roll roadie, operating lights for bands such as Iron Maiden and Def Leppard. From there he started SA's largest presentation firm, Missing Link and co-founded 21Tanks, SA's first perspective lab.

      Richard is a highly regarded speaker. When not addressing many of South Africa's top corporations, he guest lectures on courses for The Cape Graduate School of Business (GSB), and the Gordon Institute of Business Science (GIBS).

      As well as blogging on, Richard is a columnist for Longevity and Destiny Man magazines.

      He has a tattoo of your Mum on his left bum cheek...!

    • Rich started and grew Missing Link to be the largest Presentation firm in South Africa. Never one to be satisfied with stagnation, Rich has made use of his advanced years to accomplish a fair amount. He bred again, tattooed his back, owns two houses, and now rides a Vespa (after failing his learner’s…). They grow up so fast… He also co-founded our sister company – 21Tanks!
  • BLOG
    • E-mail rich at missinglink dot co dot za
    • tel +27 (0) 11 467 8160
    • mobile +27 (0) 83 273 9889
    • Skype richardmulholland

Still learning...!

Reclaim yourself, question everything...

Why the porn industry is killing creativity

I have a confession to make. If we knew each other when I was 14 years old, there’s a very good chance I masturbated thinking about your mum (and your sister… and your sister’s friend – usually together).

Sure, on occasion I’d manage to get my hands on a wayward copy of Scope (thanks Dad), but for the most part the average candle-bashing involved nothing more than my imagination.

I was a master. I could piece together a story that would make Jeffrey Archer proud (or at the very least, blush), starting from how we met, flirted, seduced and succumbed all with the perfect timing of a thriller.

And I could create a new story every day, or if I’m to be completely honest, twice a day… sometimes more.


Fast forward 20 odd years and the world has changed, although not entirely – admittedly I still enjoy the odd manual override.

However, I’ve become lazy.

Gone are the Booker Prize winning scenarios, only to be replaced by the cheap thrills of Don’t get me wrong, I’m not complaining, the convenience of the click/shake/wipe method has its advantages. I just feel that an imagination is a terrible thing to waste, and if you have a job like mine, my imagination is a tool that I require daily.

So, what’s the solution? Lads, there’s only one thing for it, you need to double your efforts, what ever you’re doing now, do it twice as much! BUT and it’s a big bold but, every other time – no porn allowed.

no porn.jpg

Do it for yourself. Do it for your career, for god’s sake man… do it for your country.

So yeah, to sum up, the porn industry is definitely killing creativity. Either that or your mum got ugly…!

October 18, 2011 at 10:17 pm | 16 comments

Share of wallet

A few months back @TasosCalantzis of the Red Dot award winning design firm trstrl told me about FoundersCard. It’s basically a discount club of sorts for business founders. I signed up (and have already saved twice what I spent to subscribe). Today, the actual card arrived in the mail:


It’s metal, shiny, awesome, and completely useless. This card is unapologetically form-over-function (they give you the option to print or photograph a paper version) – and I love it!

The term share of wallet used to be figurative, now it’s literal. Carrying a wallet is a grudge purchase in and of itself. So I now carry the brilliant and small Bellroy Smart Sleeve (as introduced to me by the carryology crew), if you want to get your card into my wallet, it has to be something I use just about daily, the others get relegated to the backpack. Either that, or it has to look like the FoundersCard.

Don’t kid yourself, design matters…!

(I do wish that they’d used an apostrophe though; either Founder’s Card or Founders’ Card – grammar matters too)

August 8, 2011 at 3:25 pm | 1 comment

Brian Mulholland’s son… and proud of it

In February of 1994 Depeche Mode were billed to play in South Africa. I was 19 years old and a huge fan. All I wanted was to be a part of the tour in some way. A year before my Dad was the general manager of PA Sound, the sound company owned by Attie and Isa van Wyk of Big Concerts. I begged him to get me a job, I said that I would, “lick the stage clean” if need be.

My Dad made some calls and got me a job as a stage hand (lowest of the low), he asked if I wanted to work with the sound crew, but as both my Dad and my sister were in that field, I opted to join the lighting boys.
Depeche Mode had a light on their rig called an Icon, I fell in love with it and knew that I wanted to make lighting a career. I took every shitty stagehand job I could get, even the less glamourous ones, I also hitch-hicked around the country so I could work on all legs of the Bryan Adams tour.
Sure enough I got noticed and I was offered a full time job at Lighting Unlimited (now Gearhouse), I knew though that the main reason I got the job was that my Dad was the production manager of a lot of big shows that my new boss wanted to work on.

For the first year of my career you would be forgiven for thinking that my first name was Brianmulhollandsson, because that was how I was introduced to everyone, “Hey, I’d like you to meet Brian Mulholland’s son…”
Some would have been bothered, but I was just proud, my dad was a local legend and I was able to use this to kick-start my career. Brilliant. Slowly though, as I progressed, I managed to carve out my own niche, and create my own identity. I fondly remember the day that my Dad told me that he was introduced to someone as Richard Mulholland’s dad. Sure it was an isolated incident, but hey, I’ll take it.
So, why am I telling you this and what’s the relevance today?
Motribe recently reached 1.5 million users, Yesterday I tweeted a link to an interview with Nic and Vince on the success:

This morning I saw the following tweet by Jason from Zoopy:

Jason went on to say, “there’s a major difference in value – anyone can buy millions of users, not every service can attract them virally”.
My point with this post is that it doesn’t actually matter.
Starting out, in a new job, or a new business is hard. You take whatever help you can get, and you do whatever it takes to get traction. If you’re not, your pride will be your downfall. Provided your ethics are intact you just do what needs done. Once you gain traction, that’s when you start carving your niche.
I’m very proud of what I’ve achieved throughout my life, but I’m equally proud that I’m Brian Mulholland’s son. So if anyone ever tells me that that I got there on the back of my Dad’s reputation, I’d answer by quoting Nic and Vince:

Fuck Yeah…!

August 1, 2011 at 11:39 am | No comment

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