Still learning...!
Reclaim yourself, question everything...
Share of wallet
A few months back @TasosCalantzis of the Red Dot award winning design firm trstrl told me about FoundersCard. It’s basically a discount club of sorts for business founders. I signed up (and have already saved twice what I spent to subscribe). Today, the actual card arrived in the mail:

It’s metal, shiny, awesome, and completely useless. This card is unapologetically form-over-function (they give you the option to print or photograph a paper version) – and I love it!
The term share of wallet used to be figurative, now it’s literal. Carrying a wallet is a grudge purchase in and of itself. So I now carry the brilliant and small Bellroy Smart Sleeve (as introduced to me by the carryology crew), if you want to get your card into my wallet, it has to be something I use just about daily, the others get relegated to the backpack. Either that, or it has to look like the FoundersCard.
Don’t kid yourself, design matters…!
(I do wish that they’d used an apostrophe though; either Founder’s Card or Founders’ Card – grammar matters too)
August 8, 2011 at 3:25 pm | No comment